How To Grow Your Business Online ?

Grow Your Business Online with Param|Webeek
Grow Your Business Online with Param|Webeek

There will be only two kinds of businesses: those with an Internet presence, and those with no business at all – Bill Gates, 2002

How To Grow Your Business Online ?

Here are four quick tips for small business owners looking to leverage the web:

Establish your online presence:

Most local online listings like Yelp and Google Places are free. If your business doesn’t have a website, there are ready-made templates and free hosting services that make establishing an online presence easy.

Use free marketing to reach customers:

You can build a fan base with free services like YouTube, Facebook and Twitter that keep your customers in-the-know about new products, specials, and promotions. This is the modern day version of “word-of-mouth.”

Know your customers:

Easy-to-use analytics tools can tell you a lot about why people go to your website and which of your web pages they like the most. This can help you make smart decisions about what you feature on your site and which search terms you should emphasize if and when you buy online ads.

Keep an eye on the latest trends:

The growing popularity of smartphones means that more and more customers are searching for local information on-the-go. It’s important that your online presence is accurate and up-to-date. You can give users driving directions and even post digital coupons.

Here are few video i found while surfing on internet, you might find them useful for your business.


Establish Your Online Presence:



Tips for Success:

  • Highlight important contact details in your listing, such as address, phone number, and email address.
  • Use local listings and a website to build your representation on the web. Local listings help your business display details, while a website is your virtual store front.
  • Complete every available listing field to give your customers even more information.


Display Imagery on Your Website:



Tips for Success:

  • Post as much information about your business as possible on your website, including location, contact information, and description.
  • Upload high quality photos and videos to show your unique offerings.
  • Make your website user friendly.


Engage Customers with a Website:



Tips for Success:

  • Build pages that are easy and simple to navigate.
  • Benchmark sites you like and try to incorporate the best elements of each on your site.
  • Brainstorm ways to show your customers what you do well offline, on your website. Be creative.


Interact with Your Community Using Free Marketing:



Tips for Success:

  • Use social media to ask your customers what they think about your business. Gather all the feedback and improve where ever possible.
  • Post as much content as possible to inform of specials and promotions.
  • Find where your customers are online and engage them.


Promote Using Free Online Marketing:



Tips for Success:

  • Utilize free marketing to announce specials, deals, and changes to your offerings. Be as clear and specific as possible.
  • Build a relationship with your customers by listening to what they are saying online.
  • Reach people beyond your local area. Decide who you want to reach and use free marketing to target and engage them.


Educate Your Customers Using Free Marketing:



Tips for Success:

  • Produce original content specific to your offerings and industry.
  • Use free marketing to teach and engage the community. It doesn’t have to directly lead to a sale to be effective.
  • Ask your customers how you can help them learn more about you and what you offer.


Grow with Paid Online Advertising:



Tips for Success:

  • Complement your traditional advertising with paid online advertising to reach consumers while they are in front of their computers.
  • Search and display advertising are highly customizable. You have full control over keywords, creative, and your budget.
  • Design creative specific to your services and offerings.


*Note: I found this information while surfing on net and thnks that it will be useful for our customers. If this is your intelectual property , please let us know with proper information. Copywrited contents will be removed.